A UX/Product Designer and a critical thinker who focuses on creating digital experiences.
that’s me 👋
Biography
I'm Jasmine, a UX/Product Designer based in Kuala Lumpur, Malaysia. I specialise in bridging the tenets of design thinking, research based data, and user needs to create impactful design solutions for people and businesses. When I'm not designing, I enjoy gaming and not being very good at learning the drums! Get in touch with me at jasminegoh.ailing@gmail.com. Resume is available upon request.
Expertise
Career Journey
RHB Banking Group
Axiata Digital (Boost Credit)
PETRONAS Dagangan Berhad
Astro Broadcast Centre
Orange Revolution Sdn Bhd
Radio Televisyen Malaysia (RTM)
My Approach
User-Centered
Every design decision starts and ends with the user. I believe in deep empathy and understanding user needs.
Data-Driven
I combine qualitative insights with quantitative data to make informed design decisions.
Collaborative
Great design comes from great collaboration. I work closely with stakeholders, developers, and users.
Let’s work together.
I’m always open to discussing new projects, creative ideas, or opportunities to be part of your vision.